Wasserversorgung

Eintrag vom: 16.05.2013.

Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 90s branding and uses black wording.

 

Pepsi has unveiled a new visual identity including a change of logo. This is the first update to the logo in 14 years. The logo and visual identity ?borrows equity? from the brand?s 125-year history Pepsi says.

 

On March 28 PepsiCo announced that its flagship brand Pepsi will be using a new logo and visual identity system on its cans bottles and more ? the first update to the logo in 14 years.

 

While the famous cola company stays true to its iconic red white and blue colours the new visual identity is set on playing on a sense of nostalgia by simulating a logo that?s reminiscent of the 1970s to 1990s versions.

 

Today we?re proud to introduce a new brand identity ? one that reflects who we are now and the future we?re building together. Our new look is more than just a logo ? it's a symbol of transformation that captures the energy optimism and ambition of PepsiCo in 2025 and beyond.

 

The Pepsi logo has had a pretty drastic change over the years in an effort to set itself apart from the competitor it had initially emulated. Its style also shifted in order to keep up with the times and take on a more trendy though classic look.